Kia, the Japanese auto parts giant, said on Tuesday it was cutting more than 2,500 jobs.
The company’s US sales arm said the cuts, which began on Monday, would be implemented from July 31.
The cuts are to the sales and marketing teams, including sales support, marketing and finance, it said.
The cut will also affect senior management and key suppliers.
Kia said it would be reviewing its internal processes, processes, operations and quality control in the coming weeks to ensure all parts are being sold as expected.
Kias new chief executive, James McAlpine, said the company would focus on building a stronger brand, which would also mean reducing costs.KIA is one of Japan’s largest manufacturers, selling vehicles to consumers across the globe.
It is the world’s largest auto parts maker with nearly 30,000 dealerships.
Its sales of vehicles rose 10.5% in the first half of the year to $1.13 billion, compared to a year earlier.